Everwise Credit Union was recently honored for marketing excellence, winning two prestigious 2025 Diamond Awards from America’s Credit Unions’ Marketing, PR & Development Council. Everwise was recognized for its 2023 Annual Report and in the Brand Awareness category for its “Little Moments” advertising campaign.
The 2023 Annual Report marked the first edition since the rebranding of Everwise from its roots as Teachers Credit Union. The report served as a storytelling tool guiding readers through the credit union’s transformation, its bold new brand identity, and the vision behind the change. By highlighting Everwise’s new brand platform, organizational strategy, and community impact, the report captured the essence of the new brand and Everwise’s commitment to empowering its members.
The “Little Moments” campaign celebrated the transformative moments in people’s lives when confidence takes root, and they are inspired to realize their dreams. The campaign featured real, relatable stories and images from Everwise employees and members reinforcing the brand tagline: “Confidence changes everything.”
“We’re thrilled to be recognized with two Diamond Awards that are a testament to the creativity and dedication of our marketing team,” said Angie Dvorak, Chief Marketing + Growth Officer at Everwise. “Our Annual Report and the ‘Little Moments’ campaign were designed to connect with people in meaningful ways and reinforce our brand commitment to their confidence and success. Being recognized among the best in our industry is truly an honor."
The Diamond Awards annually recognize the best marketing campaigns in the credit union industry. This year, credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards.
Everwise Credit Union is Indiana’s largest Credit Union with more than $5 billion in assets, 50 branches throughout Indiana and southwest Michigan, and nearly 300,000 members. Everwise offers traditional financial services including checking, savings, mortgages, and credit cards, as well as wealth management services. Since its founding in 1931, Everwise has focused on making a positive impact on its members and the community. For more information, visit everwisecu.com.