Every year, thousands of families face the harrowing reality of childhood cancer and other life-threatening illnesses. For these families, St. Jude Children’s Research Hospital offers genuine hope. Founded over 50 years ago, St. Jude has revolutionized pediatric cancer treatment, increasing survival rates from 20% to 80%. Through its groundbreaking research and treatment, St. Jude not only saves lives but also alleviates financial burdens by covering all costs for treatment, travel, housing, and food for their patients and families.
Recognizing the critical work of St. Jude, Indiana Beverage, Five Star Distributing, and Coors Light have teamed up annually since 1992 to raise funds for this life-changing organization. This partnership, part of a national initiative, takes place every October, leveraging the support of retailers across Northern Indiana. Together, these efforts have contributed to raising over $100 million for St. Jude on a national scale.
“Our retailers support this cause in various ways,” Jade Pullins, special events and promotions director for Indiana Beverage, said. “They ask for donations at checkout, encourage round-up contributions, offer online donations through QR codes, or issue one-time donations. 100% of the funds raised through these efforts go directly to St. Jude.”
These fundraising activities take place in bars, restaurants, grocery stores, and liquor stores, making it easy for the public to participate. In 2023 alone, Indiana Beverage raised over $48,000, while Five Star Distributing contributed approximately $39,000.
“The more people we have participating, the greater success we will have,” Pullins said. “We want to raise awareness about the cause, and getting as many retail partners as possible to activate the St. Jude pin-up campaign is how, together, we have been able to achieve great results.”
For Indiana Beverage, supporting St. Jude aligns with its commitment to serving its community and promoting meaningful change. These efforts create a ripple effect.
“We can continue to make a difference and spread the word about the amazing work of St. Jude Research Hospital,” Pullins said.
The campaign not only raises critical funds but also sheds light on the groundbreaking work of St. Jude. By freely sharing its research discoveries with doctors and scientists worldwide, St. Jude amplifies its impact, helping to save lives beyond its walls.
Indiana Beverage’s partnership with Coors Light and St. Jude shows the power of collaboration. This campaign brings hope to countless families facing the most challenging circumstances by uniting retailers, distributors, and community members.
Donating to St. Jude's annual campaign offers a meaningful way to make a difference. By contributing through a local retailer or online, donors actively support the mission of finding cures and saving children. Each donation not only furthers groundbreaking medical research but also strengthens the community, providing hope and help to families in need.
This longstanding partnership between Indiana Beverage, Five Star Distributing, and Coors Light is backed by the impact of teamwork, compassion, and a shared commitment to helping others.
Indiana Beverage's mission is to grow its business while promoting the responsible use of its products and delivering exceptional service to its customers. The company is guided by core values of passion and integrity, which form the foundation of its operations. Teamwork and collaboration are important to all those involved, and the communities they serve. By prioritizing continuous improvement, Indiana Beverage strives to exceed expectations and "Deliver the Difference" through superior service and a strong dedication to its partners and consumers.
For more information, visit indianabev.com.