1. Video
There are so many smartphone apps out there to use with Facebook, Twitter, and LinkedIn, there’s no excuse not to work some video into your marketing. Video gets higher view rates on those platforms. Try a Periscope account and share your videos to your other platforms, or take video with your smartphone and upload it to your accounts. Don’t worry about the videos not looking professional. People love the raw, intimate look, and love to truly see what’s happening at your business or organization. Next time you have an event, shoot a little video.
2. Instagram
Branch out from Facebook a little bit and try the platform that’s popular with teens and their moms. Any photo you can post to Facebook or Twitter can also be posted to Instagram, and hashtags will help you get more exposure for your photos.
3. Use Facebook’s New “Offer” Button
You can now create special offers right on Facebook. When your clients click on the offer, they receive an email with a coupon. You can pay to boost the offer too, so more people see it.
4. Use Facebook’s New Photo Options
There’s a cool new slideshow feature if you upload 3-12 photos at a time which creates a slideshow video of your pictures. It gets a higher Reach than simply uploading an album of photos, and a very positive response from viewers.
5. Try Canva.com
Canva helps even the most novice among us create great looking graphics. You can choose what size of image to make and use their free backgrounds, layouts, and text options to create professional looking graphics. You can also pay a buck or two for the fancier options, or upload your own images to integrate with your design. Play around with it a bit, and start creating cool posts without laying a finger on Photoshop.