D. Cohn Communications

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful...

Q: I’ve been hearing that video is now crucial to social media marketing, but I’m not sure how to do it. Do I really need it? A: It depends. There are several factors to consider: your product, whether you can create truly engaging videos, what...

No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young...

Let’s start with what it’s not. It’s Not More Likes. Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work...

Q: I’m in charge of updating my company’s Facebook and Twitter, but I don’t know much about Twitter and I don’t really have time to update it. Is it ok to set up an automatic re-post from Facebook to Twitter? A: We don’t recommend it....

You may think, “It’s just Facebook. It’s just Twitter. Anyone can do social media marketing,” but no. Not everyone can do it well. When it comes to marketing your business, you wouldn’t let just anyone do your mailings. You wouldn’t let...

1. Video There are so many smartphone apps out there to use with Facebook, Twitter, and LinkedIn, there’s no excuse not to work some video into your marketing. Video gets higher view rates on those platforms. Try a Periscope account and share your...

If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your sidebar. (If you don’t get regular direct messages, you may not even have...

Q: I love Instagram, and I see lots of businesses using it for promotion. How do I do that? A: If you own a smartphone, chances are you’re either you’re a faithful user of Instagram or you’re baffled at the allure of this platform. Businesses...

Just when you thought you’d mastered how to post to your business’s Facebook Page to maximize your audience, Facebook changed its algorithm again last month. This could mean a further drop in Reach for Pages. After polling users about their News...