It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both. One shoddy product. One lost order. One exhausted manager vs. one...
D. Cohn Communications
Social Media and Job Searching
Today’s a big day. It is the day that I, Brianna Reeves, write my first blog for D. Cohn Communications. When brainstorming ideas for a topic, a myriad of thoughts came to mind: ninjas, kittens, llamas, ninja kittens chasing llamas. Unfortunately,...
Ten Post Ideas to Punch Up Your Social Media Marketing
We thought it would be nice to follow up our recent ValpoLife.com column, Ten Reasons Your Social Media Marketing Isn’t Working, with some ways to improve your Social Media Marketing. Need some post ideas? Here you go. 1. Be Real Social media means...
Ten Reasons Your Social Media Marketing Isn’t Working
1. You don’t have a cohesive strategy. Social media marketing, like all marketing, requires a plan of attack. If you’re just “winging it” you may be sabotaging your own efforts by making some of the errors below. 2. You’re using the wrong...
What’s Up in Social Media with D: Why Keep A Blog?
Given the topic of today’s question, it seems appropriate to mention that the following question turned itself into a blog post originally published on our website. For more social media marketing advice, you can follow us at http://dcohn.com/blog....
What’s Up in Social Media with D.: What’s the Value of Social Marketing?
Q: What’s the point of social media marketing? I spend enough already on magazine and newspaper ads. A: Great question. The answer, as always, lies in what results you’re hoping to achieve with your marketing. Social marketing is very different...
What’s Up in Social Media with D: The 12 Days of Digital Marketing (Part 1)
More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks...
What’s Up In Social Media With D: How Do I Know It Works?
Q: I know our business needs social media marketing, but how do I know if it works? A: Return on Investment. ROI. The thorn in the side of every social marketer. This isn’t because it’s impossible to figure, but because it’s difficult to help...
Say Hello (and Goodbye) to Ello
If you pay attention to social media news, you’ve probably heard about Ello, the rising star of social networks, the Next Big Thing, the social network that will topple Facebook. Don’t believe it. By this time next year, Ello will be a dim memory...
Privacy is a Myth
I. Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts...