Q: I already have a regular marketing plan for my business. What is a digital marketing plan, and why do I need one? A: Great question! When crafting any marketing plan, you consider the size and strengths of your business, the size and strengths of...
D. Cohn Communications
What’s Up in Social Media: Disaster Management
Disaster Management Q: I would like to use social media for my business, but I’m scared that someone will write something bad on my page. How do I stop people from leaving negative comments? A: You don’t. Every business has the occasional unhappy...
What is Digital Marketing?
Sometimes, when I introduce my company, D. Cohn Communications, with “We specialize in Digital Marketing,” business owners and non-profits alike react with excitement and puzzlement. What is that? Do I make websites? Digital marketing is a brand...
Biting the Blogging Bullet
This morning, we offer yet another insightful blog from the indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie: Howdy, folks! It’s a beautiful day in our corner of the digital...
What’s Up in Social Media With D: Managing Social Media Chaos
Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts whatever they want, whenever they want. It’s been that way...
What’s Up in Social Media with D: What Do I Post?
Q: “I know there are all these tools out there like Facebook and Twitter, but I’m an insurance agent. I want a page, but I don’t know what to write. How do you know what to post?” A: That’s the $64,000 Question, alright. Setting up a...
What’s Up In Social Media with D: The Phone Book In Our Pocket
Question: I know we need digital marketing, but I don’t even know where to begin. Where do I start? Answer: Consider the phone book. Earlier this week I asked the students in my Social Media Marketing Workshop how many of them had used a phone book...
What’s Up in Social Media with D: Why Twitter
Q: Why Twitter? A: Because it’s awesome. If Twitter were a guest at the Thanksgiving Dinner of Social Media platforms, it would be your 20-something-year-old cousin, vegan, just back from studying abroad in Romania: fascinating, puzzling, and a bit...
What’s Up in Social Media with D: Facebook’s Disappearing Page Posts
Q: I have 2,317 Likes on my Facebook page, but suddenly no one is seeing my posts. My Reach has dropped to almost nothing. I hear I’m supposed to pay now. Why? What do I do? A: It’s true. This process began almost two years ago, but small...
What’s Up in Social Media with D: What Is Content, Anyway?
Hi readers! Today’s social media marketing question is so common, I’m just going to paraphrase it from the many times I’ve heard it. Q:I know I’m supposed to be doing more with my business’ Facebook page, or maybe open a Twitter account,...