I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful...

No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young...

September is Pediatric cancer awareness month and students at Liberty Elementary School (LES) in Chesterton participated in a weeklong Kindergarten and first grade service learning project to raise money for pediatric cancer. This is the sixth year...

Valparaiso University is the No. 1 master’s university, as announced today in Washington Monthly’s annual college rankings. According to the magazine’s system, colleges are ranked by their contribution to the country, and it recognizes...

17 years ago, a group of runners came together to raise money for Opportunity Enterprises, a nonprofit organization in Valparaiso. The group was dubbed as the OE Runners. That first year, 75 runners raised $37,000 that went back to OE. “Todd...

The Hammond Police memorial service will take place on Wednesday, May 20 at 2 p.m. at the Hammond Police Department, 509 Douglas Street. This event is conducted by the Hammond FOP #51. Special guest speaker will be Pat Deru.

At 9 am on Mother's Day most families are spending the morning with their loved ones or starting their days, but on Sunday morning some women and their families were running a 5k. For the second year in a row, Taltree Arboretum and Gardens hosted...

Barkley Named to NFF Hampshire Honor Society Valpo football graduated senior Stuart Barkley (Overland Park, Kansas/Blue Valley Northwest) was among the 826 total players selected nationwide as members of the 2015 National Football Foundation &...

Thinking of enrolling your child in preschool for the 2015-2016 school year? Our Preschool and Educare Open Houses, offer the opportunity for you to meet our friendly caring teachers and learn about our quality programs. Discover how the Y will...

Mr. Lochmondy’s students conducted a blind taste test as part of the marketing research unit. Each group brought in a food product in three different brands for participants to sample and had these students fill out a survey the group designed....