Purdue University Northwest’s (PNW) College of Business is excited to announce a multi-year agreement with Amplified Digital Agency to continue to expand the Digital Marketing Competition (DMC) across the United States and Lee Enterprises’ 77 local media markets.
The presenting sponsorship agreement between Amplified’s marketing and event management team, and the DMC team, will help promote the competition, identify ancillary opportunities for growth, and create an opportunity for the competition finals to travel to new locations across the country beginning in 2022.
“Amplified’s team of marketing and event specialists are a great addition to our team, and with their help we should see a significant number of additional student teams participating,” said Matt Hanson, director of the Digital Marketing Competition and clinical associate professor of Marketing at PNW. “They’ve outlined a clear path for growth and we’re excited to continue to grow with such a great digital partner.”
The structure of the DMC consists of two rounds. In round one, student teams submit an eight-minute video of their campaign ideas to be reviewed by a panel of digital marketing professionals. Five teams are invited to compete at the finals to pitch their ideas to the case sponsor.
For further details, visit DigitalMarketingCompetition.com or contact Matthew Hanson, director of the Digital Marketing Competition, at hansonm@pnw.edu or (213) 302-6075.